sophnay:

Craig Mcdean

That Stella Appeal

MCCARTNEY: Yeah. You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis. But it’s not all about that for me, you know? For me it’s about just doing the best that we can. My job at the end of the day is to design timeless, desirable, beautiful products. It’s not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that’s when you can really strike an incredible balance.

(from http://fashiongonerogue.com/katryn-kruger-craig-mcdean-interview-april-2012/)